No business likes to think that they are leaving money on the table, but if you are not leveraging YouTube to attract customers, build brand recognition and create good will, you are probably doing just that.
We are as surprised by how many businesses have not established a YouTube presence as we are by businesses who create a YouTube channel and do nothing with it. Getting started can be as simple as creating video versions of your key website pages.
Whether you’re promoting a product, business or sharing something of social value, uploading fresh and useful content can dramatically increase your exposure to potential customers while providing valuable metrics and feedback to help guide your business.
YouTube Video Ideas for Business
- Share Your Business Journey – People are inspired by success stories. Sharing the humble beginnings of your start up and why you decided to pursue this business or the inspiration for a product or service can be compelling. Hit any roadblocks along the way or were you an overnight success? Be authentic. By letting viewers share the journey with you, it makes your business more personal to them and creates a natural connection that establishes trust.
- Share Your Knowledge – For most people, YouTube serves two main purposes; entertainment and information. Videos that share your know-how provide viewers with the information they seek and help establish the credibility of your service or your product.
- Product Launch – Do you have a new product ready for market? A product launch video leading up to the release of your new product is essentially a movie trailer for your business.
- Promote Good Will – If your business sponsors a youth sports team, holds fund raisers for local charities or participates in the community bring a video camera along. There’s a reason why companies like Walmart and Target have big signs in the front of the store sharing how much they have given back to the local community.
- Have Some Fun – Video from your company Christmas party, summer cookout or team building event can provide entertainment to viewers and if they really like it, can you say “viral”?
- Get Creative – Ideas for YouTube videos are only limited by your creativity. In the end, you’ll be posting content that helps build your brand, establish credibility, create a connection between you and your customers and ultimately lead to more traffic to your business.
Not only will a YouTube channel give you a presence on this search engine, your videos could cross over to Google search results, increasing your reach. Ensuring that those videos are posted using optimization best practices will help you achieve that success.